About
Highly analytical and results-driven Product Manager with a proven expertise in product strategy, user experience enhancement, and business growth. Skilled in end-to-end product lifecycle management, market research, data analysis, A/B testing, and optimizing key performance indicators. Adept at leveraging user insights and strategic frameworks to deliver innovative solutions and achieve quantifiable business outcomes across fintech, e-commerce, and healthcare sectors.
Work
Summary
Managed key product initiatives for NBFC's unsecured loans, focusing on compliance, efficiency, and user experience.
Highlights
Spearheaded the end-to-end KYC initiative for NBFC's unsecured loans, implementing Digilocker, CKYC, and VKYC solutions to achieve 100% compliance and significantly reduce drop-off rates.
Optimized KYC workflows through data analytics, decreasing processing time by 20% and boosting compliance by 12%.
Conducted A/B testing and process refinement, resulting in a 12% uplift in key metrics and a 15% increase in vendor management efficiency.
Drove a 9% increase in loan processing conversion rates by implementing compliance-focused KYC enhancements while effectively mitigating associated risks.
Formulated a data-driven product roadmap aligned with OKRs, ensuring continuous process improvement and strategic alignment.
Authored and executed a comprehensive Product Requirements Document (PRD) to optimize KYC timing, establishing critical process thresholds and performance metrics. Achieved an 8% improvement in approval rates, a 5% increase in reapplication rates, and a 10% enhancement in process efficiency through CKYC integration with Signzy.
Summary
Led product management efforts focused on website redesign and user experience optimization to drive revenue and engagement.
Highlights
Directed the complete redesign of the company website, leading to a 20% increase in revenue and a 17% improvement in customer satisfaction.
Executed comprehensive market research, identifying key user preferences that resulted in a 15% increase in user preference and a 10% boost in user engagement.
Implemented conversion optimization, SEO, and UX/UI best practices, achieving a 20% increase in overall conversion rates.
Summary
Contributed to platform design and user experience improvements through extensive research and strategic recommendations.
Highlights
Successfully designed and launched a redesigned platform by enhancing the existing website's user-centered design, significantly reducing bounce rates from 90% to 65%.
Led extensive user research, including data analysis and interviews, to identify core user issues and inform the development of a new pricing and communication strategy, user flows, features, and unique selling propositions (USPs). Conducted thorough market and competitor research to support strategic decisions.
Summary
Engaged in product research and design, contributing to solution conceptualization and lifecycle management.
Highlights
Applied market research and design thinking methodologies to accurately identify core problems, compile comprehensive product requirements, conceptualize optimal solutions, and manage the product lifecycle.
Represented Trish-I (IIT Mandi) before Prime Minister Shri Narendra Modi at the International Yoga Day event in Mysuru, 2022, showcasing organizational initiatives.
Skills
Core Skills
Data Analysis, Design Thinking, Market Research, Product Management.
Strategic Skills
Entrepreneurship, Strategy, UI UX.
Tools/Software
MySQL, MS PowerPoint, MS Excel, Figma, Whimsical, Canva, Jira.
Data Visualization
Tableau.
Programming
C, C++, Python, SQL, Java.